Are the saree models you see on Facebook real people? Learn the secret behind creating AI models!

 Are the saree models you see on Facebook real people? Learn the secret behind creating AI models!

These days, when we scroll through Facebook, we see all sorts of beautiful saree advertisements. A Bengali girl with a red saree, a small freckle on her forehead, and a sweet smile may be standing as a model in that advertisement. Many people think that this may be a new model or a picture of an ordinary girl.

But did you know that many of these models seen on the Internet today do not exist in reality? Yes, you read that right! They are not flesh-and-blood people, but rather AI Generated Virtual Influencers (AI-powered artificial models) created inside a computer.

In the world of digital marketing, this technology is being used extensively to save on modeling costs and get perfect work. For those who are completely new to this technology, today I will reveal step by step in very simple language how these unrealistic models are created.

 Step 1: Creating a fictional character outline

First of all, graphic designers or marketers sit down on the computer and make a plan. They decide what the model will look like—how old she will be, what skin tone she will have, and whether she will be given the appearance of an Indian or Bengali woman. Based on this whole idea, a beautiful fictional name and profile are decided for her.

Step 2: Creating an unrealistic look from text (Text-to-Image AI)

After deciding the model outline, the help of some powerful AI tools is taken (such as: Midjourney, Stable Diffusion or DALL-E) [1]. Designers go to these tools and simply write (which is called Prompt):

"A beautiful 20-year-old Bengali girl, wearing a traditional red sari and looking at the camera with a smiling face."

With this little instruction, the AI ​​analyzes the billions of images in its memory and creates a completely new perfect look [1]. This look is not similar to any real person in the world.

 Step 3: Face Swapping

Since this is an advertisement for a saree, buyers need to see the real saree. For this, sellers first take a picture of a dummy or ordinary person wearing the real saree. Then, with the help of InsightFace or similar face-swap AI technology, the artificial face created by AI is perfectly placed in the place of the face in the picture. As a result, it seems that the artificial model is wearing the real saree!

Step 4: Magical combination of video and voice (AI Video & Voice)

If the model is seen talking or moving in the advertisement, then it should be understood that video making AI (such as HeyGen or Synthesia) has been used there.

First, a Bengali script is written. Then an AI voice (artificial voice) is selected that sounds exactly like a real person.  The software automatically matches the model's lip-sync and eye-blinking gestures to make it look like a real person is standing and talking.

Step 5: Facebook Page and Marketing

Finally, a Facebook page is opened in the name of this AI model. The work of writing beautiful Bengali captions for the advertisement is also done using a text generator AI like ChatGPT. Then, the advertisement is boosted with money on Facebook and delivered to the timeline of the common people.

** What you need to know as a buyer (warning message)

But there is a dark side to this too. Many times, fraudsters use such AI models to open fake pages. They take advance money from buyers by showing attractive advertisements, but later do not deliver the product.

Therefore, before making a purchase after seeing an advertisement of such AI model on Facebook, you must carefully check whether the page is real or not, what the reviews are like, and whether there is a cash on delivery (payment upon receipt) facility.

 💡 How to tell real people and AI models in Facebook ads? (5 easy ways)

AI technology images are so perfect that it is difficult to recognize at first glance. However, if you look closely, you can tell for yourself whether the image is made by a real person or by AI:

• Note the shape of the fingers and hands: AI technology still struggles to create human hands and fingers perfectly. Look at the model's hand or fingers in the picture—you will see if there are more or less than 5 fingers, or if the hand looks strange or crooked.

• Mismatch of earrings and jewelry: If the model is wearing earrings or a necklace, compare the designs of the two earrings carefully. AI usually cannot make two earrings exactly the same, there will be a slight mismatch or blurring.

• Unusually perfect skin and plastic look: The skin of AI models is usually extra smooth and perfect.  The natural texture, moles, or fine wrinkles that are found in human skin are not present in AI images. They look more like plastic dolls.

• Eyelids and emptiness of vision: Look at the eyes of the model in the photo. The eyeballs of AI-created models are often not perfectly round and their vision has a kind of emptiness or lifelessness that is not present in real human eyes.

• Background blur: Pay attention to the background or objects behind the model. In AI images, objects, plants, or furniture in the background often look strangely curved or blurry.